BBT's are a data based, strategic & creative approach that brings 

cultural relevance and value to brands.

It is a single-minded platform to direct internal & external approaches: Brand, Products, Retail, Finance, After Sales & Service - BBT’s influence literally every aspect of business. 

 

It is NOT JUST about Advertising and Marketing.

It's how your brand walks, as well as talks.

Below are a few examples of how I have led teams across the world to help them implement and execute BBT's.