I’ve lived in London, Tokyo, Melbourne, Singapore, Geneva, Seoul, Shanghai and currently based in the US.

 

I’ve led creative at global agencies like WPP, Havas, and Publicis. On the brand side, I served as Global Creative Director at Samsung, where I helped win Cannes Lions Marketer of the Year (2015/16), working on everything from smartphones to smart fridges and hospitals to headphones. 

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My work spans global and regional roles — across advertising, experiential, e-commerce, and CX — for brands like Coca-Cola, Toyota, Lexus, Ford, Sony, VISA, Citibank, P&G, and Unilever.​

 

In 2014 I invented and launched Realie, a fully patented technology to help fight fake news and content online. In 2025, developers are exploring new uses in e-commerce, inventory, and content verification.

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BE TOUGH ON THE WORK. BE KIND TO EACH OTHER.